Customer Success teams sit at the center of the post-sale relationship, uniquely positioned to shape customer sentiment, strengthen loyalty, and drive activation at key moments. Lifecycle Advocacy builds on this strength by expanding engagement across the full journey and empowering CS practitioners to design more intentional, value-deriving touchpoints.
In this session, you'll learn a seven-step Lifecycle Advocacy methodology that helps you identify high-impact moments, integrate advocacy into everyday workflows, and use AI to surface rising customer signals and amplify the right voices at scale. You'll walk away with practical guidance to evolve your engagement strategy, enhance account value, and confidently expand your strategic influence.
Key takeaways:
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Learn a seven-step Lifecycle Advocacy framework for identifying high-impact moments across the customer journey
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Understand how to integrate advocacy into everyday CS workflows to strengthen loyalty and account value
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Discover how AI can surface rising customer signals and amplify the right voices at the right time
Our Speakers:
