Why High Touch & Tech Touch Should be Friends, Not Enemies
Today’s customers expect (and sometimes demand) a never-ending wheel of attraction, engagement, and retention after purchasing both the simplest and most complex of SaaS offerings. So, when the volume of customers creeps up, how do you incorporate automation to scale, without sacrificing that personalized white glove experience you’ve worked so hard to develop?
While high touch and tech touch are often pitted against each other, there is in fact a way to incorporate automation without losing that quality human interaction that we all know and love. Spoiler alert: humans and automation are most effective when used together.
Key takeaways to include: